This applies to display material, not your product set in its natural state. Complete display rules are outlined in rules by booth type section.
     Standard inline booth – 8 feet
     Perimeter booth – 12 feet
     Island booths – 20 feet

IMPORTANT – Please be considerate of others when designing your booth, every exhibitor has the right to be visible!

Inline booths must not exceed 4 feet high, 5 feet in from the aisle (front half of the booth). Please be respectful of your neighbors when placing your product. An island booth with any dimension greater than 30 feet and a perimeter wall greater than 4 feet in height must have an opening of at least 10 feet wide every 20 feet. If you have questions on your booth type or the guidelines contact shawn@cemllc.com.

Island booths are surrounded by four aisles, may be built to a maximum height of 20 feet.  An island booth with any dimension greater than 30 feet and a perimeter wall greater than 4 feet in height must have an opening of at least 10 feet wide every 20 feet.

You must also comply with the facilities guidelines if you plan on constructing a double deck booth or an enclosed meeting space within your booth space. These rules are listed under MULTI-LEVEL BOOTHS OR CEILINGS (INCLUDING TENTS) in the Booth Construction/Layout rules.

Perimeter booths are located along perimeter walls of the exhibit hall. The booths will back up to the buildings actual walls, with no other booths behind them.

Exhibiting companies may construct backwalls to a maximum height of 12 feet.  Partitions separating the sides of an exhibitor's booth from the neighboring booth(s) may extend to a maximum height of 12 feet, one-half of the distance from the backwall.  In the remaining half distance to the aisle line, no display material may exceed a height of 4 feet.

An Inline or standard linear booth is a booth of any length, that is 10' deep. Typically these booths are 10x10 to 10x40. The ability to have products or services easily seen by attendees as they walk the aisles is essential to all exhibitors, and that is the basis for including a Linear Booth Line-of-Sight setback rule.

No display material may exceed a height of 8 feet along the backwall line.  Side dividing partitions separating an exhibitor from the neighboring booth(s) may extend to a maximum height of 8 feet for one-half of the distance from the backwall line to the aisle line.  In the remaining half distance to the aisle line, no display material may exceed a height of 4 feet

Use of Space
Regardless of the number of Linear Booths utilized, e.g. 10ft by 20ft, 10ft by 30ft, 10ft by 40ft, etc., display materials should be arranged in such a manner so as not to obstruct sight lines of neighboring exhibitors. The maximum height of 8ft is allowed only in the rear half of the booth space, with a 4ft height restriction imposed on all materials in the remaining space forward to the aisle.

An Extended Header is permitted if the linear booth is 20ft or longer. Exhibitors with a 10x20 or longer booth may utilize a center (or corner) extended header. All other linear booth rules apply except that the center extended header has a maximum height of 8ft, a maximum width of 20 percent of the length of the booth, and a maximum depth of 9ft from the back wall.

No display material of any kind, including, but not limited to, signs, banners or logos may be suspended from the ceiling.  No balloons or blimps may be suspended or tethered. Island booths may hang truss for lighting purposes, but no signage or display materials may be attached to this truss. If your ground supported equipment needs special tie-offs to the ceiling for additional safety, please contact Shawn Boon, shawn@cemllc.com for approval in advance.

End-caps are NOT permitted. Linear booths must be next to each other (not back-to-back) - cannot combine two end booths to face a "main" aisle.